Why can an online business card replace a website for a small business?

Many small business owners wonder whether it is worth investing in a website or whether a simple online business card is enough for a small business. At a time when customers search for information on Google in seconds and marketing budgets are limited, a well-designed online business card can be an effective alternative to a website—especially when starting a business.

An online business card for a small business – what is it?

An online business card is a simple profile of your company on the internet – most often in the form of a Google Business Profile (formerly Google My Business) or a mini-website (landing page). It contains key information:

• company name and contact details,
• opening hours,
• location on the map,
• photos and a brief description of the offer,
• links to social media or price list.

This allows potential customers to find out what you do and how to contact you in a matter of seconds – without having to visit a complex website.

Google business card or website?

There is no one-size-fits-all answer—it all depends on your needs.
An online business card will suffice if:

• you want to be visible on Google and Maps,
• you want simple, quick contact with customers,
• you have a limited marketing budget,
• your offer fits on one page.
  

A website will be a better solution if:

• you have an extensive offer and want to describe it in detail,
• you plan to run a blog, content marketing, or online store,
• you care about positioning for many key phrases.

Website vs. online business card – key differences

Online business card:

• quick to set up – you can be visible online in just a few hours,
• free or very cheap to maintain,
• ideal for basic information: contact details, opening hours, map, customer reviews.

Website:

• requires higher creation and maintenance costs,
• offers expansion possibilities – blog, store, landing page for campaigns,
• better for long-term positioning and advanced marketing.

If you are just starting out, a business card is a quick and free solution, and you can add a website later when your business grows.

An alternative to a website – when does it work?

An online business card is a great choice for:

• local service providers (hairdressers, beauticians, mechanics),
• small brick-and-mortar stores,
• freelancers and micro-entrepreneurs,
• businesses that are just starting out and want to test demand.

It allows you to acquire your first customers, collect reviews, and increase your visibility on Google—without a large investment.

How to present your company online without a website?

• Create a Google business card – fill in all the details, opening hours, and add photos.
• Add attractive photos – show your products, the interior of your premises, and your team.
• Describe your offer clearly and specifically – use phrases that customers can use to find you.
• Collect reviews – the more positive reviews you have, the higher your ranking on Google.
• Keep your page up to date – post updates, promotions, and information about changes to your opening hours.

Is it worth creating a website if I have an online business card?

Yes, but not right away. An online business card is a great starting point. Once your business has grown, it is worth adding a website to have full control over content, improve your search engine ranking, and conduct more advanced marketing.