en
pl 
Promotion rules – what must they contain to be legal?
Are you organizing a promotion in your store or a contest for customers? The idea itself is just the beginning - the key element is the promotion rules, which organize the rules, build trust, and protect your company from legal problems. A lack of clear provisions may result in complaints and even penalties from supervisory authorities. That is why it is important to know how to write promotion rules and what legal requirements you need to include in them.
07 Oct 2025
3 min read
Why can an online business card replace a website for a small business?
Many small business owners wonder whether it is worth investing in a website or whether a simple online business card is enough for a small business. At a time when customers search for information on Google in seconds and marketing budgets are limited, a well-designed online business card can be an effective alternative to a website—especially when starting a business.
25 Sep 2025
3 min read
Automated marketing – how to save time and increase sales?
Small business owners know that marketing can consume time and energy that could be spent on customer service and business development. And when you have to manually plan emails, posts, and promotions, it's easy to get discouraged. Fortunately, there is a solution: automated marketing, or activities carried out almost on autopilot. With automated marketing campaigns, you can send emails, reminders, and notifications at the right time, without having to click manually every day.
19 Sep 2025
3 min read
Why does building your own customer base give you an edge over the competition?
In today's business world, competition is fierce – regardless of the industry. Advertising is becoming increasingly expensive, and acquiring new customers requires more budget and time than ever before. That is why companies that are able to build and develop their own customer base gain a real market advantage.
12 Sep 2025
4 min read
How to create an effective customer reward system that motivates them to return?
Loyal customers are every company's treasure. According to research, the cost of acquiring a new customer is up to five times higher than retaining an existing one. That's why an effective customer rewards system is not just a nice extra—it's a strategic tool for increasing revenue and building a stable business.
05 Sep 2025
4 min read
Why don’t customers leave reviews on Google – and how can you change that?
Small and medium-sized business owners often ask themselves, “Why do satisfied customers so rarely leave reviews?” Small and medium-sized business owners often ask themselves, “Why do satisfied customers so rarely leave reviews?” Good reviews are one of the most effective local marketing tools today-they build reputation, increase trust, and improve visibility on Google. According to BrightLocal research, as many as 87% of consumers read online reviews about local businesses before making a purchase decision.
29 Aug 2025
5 min read
The best loyalty program? Find out why Loymee is the answer!
Imagine walking into your favorite café. Instead of searching your wallet for a plastic card or downloading yet another app, all you have to do is scan a QR code and… that's it—your points are automatically added up. No unnecessary formalities, no passwords, no clutter on your phone. That's how modern loyalty works with Loymee.
21 Aug 2025
3 min read
Are loyalty apps a thing of the past? Discover a modern alternative that doesn’t require installation!
Not so long ago, having a loyalty app was a sign of an innovative approach to customer service. Today, however, consumers are increasingly choosing not to download them, and companies are looking for simpler and more effective solutions. Does this mean that classic loyalty apps are becoming a thing of the past?
05 Aug 2025
4 min read
Why does customer loyalty pay off more than discounts?
Many small business owners - cafes, bakeries, service shops - think that a discount is the easiest way to attract customers. But are they sure it is? Discounts disappear quickly, and with them…. the customer. Loyalty, on the other hand, stays - and brings real, long-term profit. In this article, you will learn: why customer loyalty produces better results than discounts, how to implement a simple and effective loyalty program without an app, how to use the Loymee tool to build loyalty at no cost. Rabaty szybko znikają, a z nimi... klient. Lojalność natomiast zostaje — i przynosi realny, długofalowy zysk. W tym artykule dowiesz się: dlaczego lojalność klientów daje lepsze efekty niż rabaty, jak wdrożyć prosty i skuteczny program lojalnościowy bez aplikacji, jak wykorzystać narzędzie Loymee, by budować lojalność bez kosztów.
29 Jul 2025
3 min read
How to promote a loyalty program without a large marketing budget?
Have you implemented a loyalty program in your business and want to increase the number of participants - but without spending a fortune? Rest assured - effective promotion does not have to mean high costs. In this article, we will show you how to effectively promote a loyalty program without a large marketing budget, using available resources and the potential of modern solutions such as Loymee - a digital loyalty card without an app.
22 Jul 2025
4 min read
How to implement a loyalty program in 15 minutes – a guide for busy owners
Do you run a coffee shop, beauty salon, barbershop, bakery or service establishment? If you struggle with lack of time every day, and you put off the topic of loyalty program “for later”. - we have something for you.
08 Jul 2025
3 min read
Where to put the QR code for the loyalty card so that everyone notices it?
Have you implemented a digital loyalty program with Loymee? Perfect! Now it's time to make sure your customers actually add the loyalty card to their phone. One element is key - where you place the QR code that leads to it. A well-displayed QR code means not only greater visibility, but most importantly, effective program activation.
01 Jul 2025
4 min read
How to increase customer loyalty without an app? Effective solutions for modern companies
In an era of mobile app oversaturation, customers are increasingly opting out of installing mobile apps - even if they offer benefits through loyalty programs. Meanwhile, customer loyalty remains one of the key elements in building a strong brand, especially in the service, food service or beauty industries.
26 Jun 2025
3 min read
How to measure the effectiveness of a loyalty program?
A loyalty program can be one of the most effective marketing tools - as long as its effects are systematically measured. Simply implementing a points or benefits system is not enough if you don't analyze whether the program really increases the number of returns, cart value or customer retention.
24 Jun 2025
5 min read
The 5 most common mistakes in loyalty programs – and how to avoid them to increase customer loyalty
In this article, you will learn the 5 most common mistakes in loyalty programs and practical ways to avoid them in order to build lasting customer loyalty and grow your business.
17 Jun 2025
4 min read