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In an era of increasing competition in the service and retail sectors, retaining a customer is becoming just as important—if not more important—than acquiring one. A loyalty program is a proven way to build long-term relationships with customers. In this article, we explain what a loyalty program is, how it works, and why more and more companies are choosing to implement one without the need for an app.

In an era of growing competition and rising operating costs, an effective loyalty program is the key to the stable growth of a restaurant business.

How to Choose the Perfect Loyalty Program for Your Business? Check out this practical guide for 2025.