Where to put the QR code for the loyalty card so that everyone notices it?

Have you implemented a digital loyalty program with Loymee? Perfect! Now it’s time to make sure your customers actually add the loyalty card to their phone. One element is key – where you place the QR code that leads to it. A well-displayed QR code means not only greater visibility, but most importantly, effective program activation.

Find out how to promote a loyalty program without a large marketing budget, using only a QR code and the right places to display it.

Why does the location of the QR code matter?

Even the most intuitive loyalty program without an app, like Loymee, won’t work if customers don’t notice the invitation to participate. A QR code is your easiest activation channel – but only if it gets noticed.

• The customer needs to see it at the right moment – for example, during the purchase or while waiting for service.
• The code should be legible, attractively stated and have a clear message.
• Visibility = effectiveness.

1. Checkout – the place of the purchase decision

This is where decisions are made. It is worth taking advantage of this moment to encourage the customer to scan the code.

• Place a sticker with a QR code at the payment terminal or on the counter.
• Add a short, convincing message, such as: “Collect points – without an app. Scan and use.”
• If you have the option – print the QR code on the receipt.
• Engage staff – a simple question, “Do you want to collect points for shopping?” works immediately.
  

2. Front door and display window – first impression

By the time a customer enters your establishment, you can already encourage them to join the program.

• Stick the QR code on the door glass, preferably at eye level.
• Add a short slogan, such as: “Start collecting points today – scan the code!”.
• Put the graphic on your storefront as well, to attract the attention of passersby.

3. tables, menus, service catalog – time and attention of the customer

Ideal for cafes, restaurants, beauty salons or service outlets.

• Place laminated QR code cards on each table.
• Add the code to the menu, beverage card, service catalog.
• For online bookings – display the QR code on a tablet or screen.
  

This is a time when the customer is not in a hurry – and therefore more likely to scan the code and join the loyalty program.

4. Mirrors, toilets, common areas – surprise and remember

Sometimes non-obvious places work best – precisely because they attract attention.

• Mirrors in the restroom or at the exit: “See how good you look with free coffee. Scan and collect points!”
• Toilet doors: “Visits count – they really do. Join the loyalty program.”
  

It’s fun, memorable and very effective – especially in high-traffic venues.

5. Website and social media – online promotion

Your customers are online – so the QR code should also be online.

• Place a graphic with the QR code on your website – for example, in the “Loyalty Program” tab or footer.
• Share the code on social media – as a post, a testimonial or a pinned graphic.
• Encourage sharing: “Share and collect points with your friends!”.

6. Mailing, SMS, printed materials – remind regularly

Do you have a contact for customers? Take advantage of it!

• Add a QR code to newsletters and mailing campaigns.
• Attach it to a flyer, business card, bill or poster in your premises.
• Send it in an SMS message or via instant messaging – such as WhatsApp.
  

Remember to always add a clear call to action:
“Add the Loymee card to Wallet and receive points every time you visit.”