How to promote a loyalty program without a large marketing budget?

Have you implemented a loyalty program in your business and want to increase the number of participants – but without spending a fortune? Rest assured – effective promotion does not have to mean high costs. In this article, we will show you how to effectively promote a loyalty program without a large marketing budget, using available resources and the potential of modern solutions such as Loymee – a digital loyalty card without an app.

Why should you promote a loyalty program?

Even the best-designed loyalty program won’t work if customers don’t know about it. To make sure the program attracts and engages:

• Customers need to hear about it
• They need to understand how it works
• They need to see the real value of participation

And all of this can be achieved without a lot of money – all it takes is an idea, consistency and a few clever tricks.

1. Use the power of point-of-sale promotion.

The customer is already with you – this is the perfect time to encourage them to participate in the loyalty program.

How to do it?

• Place visible posters and stickers with QR code at checkout, on doors, tables
• Ensure clear message – e.g. “Collect points and receive rewards – no apps!”
• Ask staff to inform customers about the program – in a natural way
  

With Loymee, a customer can scan a code and add the loyalty card to Apple Wallet or Google Wallet – without downloading any apps.

2. Promote the program on social media

Your social profiles are free channels to reach your customers. Even if you don’t have a large reach – regularity and authenticity do the trick.

Post ideas:

• Photo of the prize with the description: “Free coffee? After just 5 visits with the Loymee card!”
• Step-by-step instructions: “Scan code → add card to Wallet → collect points”
• Stories with a reminder: “Did you stop by today? Don’t forget to scan your loyalty card!”
  

Pro tip: Add the hashtag #Loymee and the name of your establishment to increase reach.

3. Add program information to your Google business card

Your business card on Google is one of the first points of contact with customers. Don’t forget to mention your loyalty program there:

• Update the company description
• Add a post with a graphic or QR code
• Answer in the FAQ: “Do you offer a loyalty program?” → “Yes! Earn points with the Loymee card without the app.”
  

This is a free and effective form of promotion in local search results.

4. Use your customer base – mailing and SMS

Do you have a list of customers? Great! Send short and engaging messages:

• Program launch: “Collect points and receive rewards – now available with the Loymee card!”
• Reminders: “You have 2 visits left for free lunch!”
• Exclusive offers: “Only for Loymee users – -20% on new dishes.”
  

If you use Loymee, you can automatically update the content on a customer’s loyalty card – such as informing about promotions without sending an SMS.

5. Build partnerships with other local businesses

Collaboration is a cheap and effective form of advertising. Find local companies with a similar target audience and:

• Do a joint loyalty campaign (“Collect points at both places!”)
• Recommend each other on social media or newsletter

Everyone gains new clients at no extra cost.

Why does Loymee make it easy to promote without a budget?

Unlike traditional loyalty apps, Loymee:

• does not require installing an app (the customer adds the card to Wallet),
• allows you to join the program instantly through a QR code,
• allows you to update messages on your cards in real time,
• is easy to promote – on-premises, online, through mailing and social media.
  

This means: lower costs, higher commitment, fewer barriers for customers.