How to increase customer loyalty without an app? Effective solutions for modern companies

In an era of mobile app oversaturation, customers are increasingly opting out of installing mobile apps – even if they offer benefits through loyalty programs. Meanwhile, customer loyalty remains one of the key elements in building a strong brand, especially in the service, food service or beauty industries.

So how do you increase customer retention without forcing them to download more apps? The answer is modern, app-free loyalty solutions, based on digital cards in mobile wallets. Find out how they work and why more and more companies are abandoning traditional apps in favor of simplicity and convenience.

Why don’t customers want to install loyalty apps?

Despite its many benefits, loyalty apps have one major drawback: they require commitment. Customers must spend time downloading, registering and learning how to use the app. In practice, many people abandon this step – even if they are interested in the offer. The main barriers are:

• lack of phone storage space,
• reluctance to create more accounts,
• low confidence in little-known apps,
• unintuitive interfaces.
  

As a result, companies investing in elaborate applications often fail to achieve the desired results in terms of customer loyalty.

Modern alternative: digital loyalty cards in mobile wallet

The solution to these problems is digital loyalty cards, which can be added directly to Apple Wallet or Google Wallet. Simply scan the QR code or click on the link to get the card on the customer’s phone – without having to install anything.

Customers can instantly collect points, view current promotions and check their loyalty status. Systems such as Loymee allow business owners to manage the entire process from an intuitive dashboard. What’s more – the card is available offline, and the customer doesn’t have to log in every time.

Key benefits of implementing an application-free solution

1. Greater reach – no installation required translates into higher participation rates.
2. Better customer experience – speed, simplicity and no technology barriers.
3. Cost savings – no need to develop and maintain a mobile app.
4. Fast performance analysis – customer activity data available in real time.
5. Green approach – elimination of plastic cards and paper coupons.
   

How to get started?

Implementing a digital loyalty card is surprisingly easy. All you need is:

• create an account on a platform such as Loymee,
• generate a card and the QR code assigned to it,
• place the code in a prominent place in the premises or on the website,
• start awarding points and rewards every time a customer visits.
  

No technical skills or additional equipment are required.