Are loyalty apps a thing of the past? Discover a modern alternative that doesn’t require installation!

Not so long ago, having a loyalty app was a sign of an innovative approach to customer service. Today, however, consumers are increasingly choosing not to download them, and companies are looking for simpler and more effective solutions. Does this mean that classic loyalty apps are becoming a thing of the past?

In this article, we analyze trends, data, and customer needs that clearly indicate that loyalty still works, but the form in which it is implemented is changing. And it is solutions such as Loymee that are becoming the new standard in building customer relationships—no apps, no plastic, no hassle.

Customers are tired of installing apps

The reports show that:

• 53% of smartphone users do not want to download a new app just to participate in a loyalty program (Think with Google, 2023),
• 1 in 3 customers uninstall an app if it does not offer immediate value (Deloitte Digital, 2024).

Why?

• There is not enough space on the phone,
• Installation requires registration and logins,
• The customer does not want to waste time learning how to use another application.
  

Conclusion: loyalty yes – but without barriers.

Modern customer = simplicity and convenience

Today’s consumers expect immediate benefits and intuitive solutions. They don’t want to read manuals, memorize passwords, or learn how to use yet another app.

That is why more and more companies are choosing digital loyalty cards, which:

• can be added to Apple Wallet or Google Wallet with a single click,
• work offline and online,
• are always visible on the customer’s phone.
  

That’s exactly what Loymee offers—a loyalty program without an app and without plastic.

Loymee – digital loyalty without unnecessary apps

The Loymee solution allows you to launch a modern loyalty program in less than 15 minutes:

• No app or plastic cards required.
• Customers add their loyalty card after scanning a QR code.
• You promote the program on social media, in your store, or via email.
• The system automatically calculates points and communicates promotions.
• Works with Apple Wallet and Google Wallet—the most commonly used digital wallets.

It’s the perfect solution for companies that want loyal customers—without the loyalty program hassle.

Trends: What is replacing classic loyalty apps?

1. Mobile-first, but without installation

Customers want benefits on their phones, but they don’t want to overload their memory with another app.

2. Personalization and automation

Modern loyalty tools enable dynamic updates of offers – without the need to send SMS messages.

3. Ecology = zero plastic

In the era of sustainable development, a digital card is also an environmentally friendly choice. Loymee supports companies that want to operate responsibly.

4. Integration with payment systems

Apple Wallet and Google Wallet are the most popular digital wallets—customers already know and trust them.

Hard data on loyalty without an app

According to industry reports:

• Loyal customers spend 3× more than new ones (Antavo Loyalty Report 2024),
• 83% of customers are more engaged in a simple and understandable loyalty program (Queue-it, 2024),
• 70% of consumers prefer digital loyalty cards to plastic ones (Digital Silk, 2024),
• The cost of retaining a customer is up to 5-7 times lower than acquiring a new one (Deloitte, 2023).
  

Loyalty apps: A thing of the past?

We are not saying that all loyalty apps are useless. They can work well in large chains with huge budgets. However:

• are expensive to create and maintain,
• require constant updates and technical support,
• discourage customers who expect simplicity.
  

For 90% of small and medium-sized businesses, it’s simply an outdated solution.