The 5 most common questions about loyalty programs – and specific answers

Loyalty programs are gaining popularity among service companies. Why? Because they are an effective way to increase the number of returning customers, boost sales and build lasting relationships.

However, before business owners decide to implement such a solution, questions and concerns often arise. Below you will find answers to the most frequently asked questions about loyalty programs, including modern digital tools – such as Loymee.

1. Does a loyalty program actually work?

Yes – a well-designed loyalty program increases customer loyalty and frequency of visits.

Whether you run a hair salon, car wash, massage studio or coffee shop – customers who feel rewarded are more likely to return.

With the help of platforms like Loymee, you can monitor the effects of the program, analyze data and adjust offers in real time.

2. What are the benefits of a loyalty program for the business owner?

Here are the specific, measurable benefits:

• More customers return – loyalty translates into recurring revenue
• Higher shopping cart/service value – customers are more likely to choose additional options to earn rewards faster
• Access to data – you know what works, when customers return, which services are most popular
• Direct communication with customers – you can send reminders, special offers or welcome messages to new members

3. Is it complicated or expensive to implement a loyalty program?

No – especially if you choose a modern, digital solution like Loymee.

You don’t have to print plastic cards or create a mobile app. The program works fully digitally:

• The customer scans the QR code at the premises
• Adds loyalty card to Apple Wallet or Google Wallet
• Receives points automatically – no login, no accounts, no apps

And you manage everything from an intuitive panel – no technical knowledge required.

What kind of rewards can I offer customers?

It depends on your industry, but the possibilities are very wide. Example rewards:

• Beauty salon – free manicure after 5 visits
• Car wash – 6th wash free of charge
• Hairdresser – 10% discount on the next hair coloring
• Coffee shop – free coffee after 6th purchase
• Personal trainer – free workout after 10 classes
• Physiotherapist – discount on massage after a package of treatments

With Loymee, you can set point thresholds, modify rewards and test what works best for your customer group.

5. Do customers like to use digital loyalty cards?

Definitely yes – especially since they don’t have to install anything.

All it takes is one click to add the card to a smartphone. The customer can see right away:

• the number of points earned
• available rewards
• locations where they can use the program

It’s a modern solution that works quickly, without logging in and without an app – exactly what consumers expect today.